Drew Gerber
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Time Management for Marketing and PR Results
In July of 2009 Michelle Tennant Nicholson of Wasabi Publicity, Inc., sat down to speak with Karen Leland, author of the "In An Instant Series" and contributor to PsychologyToday.com and Huffington Post. Michelle and Karen discussed Karen's book Time Management In An Instant: 60 Ways to Make the Most of Your Day and Michelle promised to incorporate Leland's top time tips throughout August 2009, the first month... (posted by Drew 1 year 182 days ago.)
In July of 2009 Michelle Tennant Nicholson of Wasabi Publicity, Inc., sat down to speak with Karen Leland, author of the "In An Instant Series" and contributor to PsychologyToday.com and Huffington Post. Michelle and Karen discussed Karen's book Time Management In An Instant: 60 Ways to Make the Most of Your Day and Michelle promised to incorporate Leland's top time tips throughout August 2009, the first month... (posted by Drew 1 year 182 days ago.)
Marketing that Produces Results
In February of 2009 Michelle Tennant Nicholson of Wasabi Publicity, Inc., sat down to speak with Michele PW, Your $Ka-Ching!$ Marketing Strategist, to discuss tips on how to market yourself both online and offline. Here's the transcript: Interviewer: Hi, it's Friday, February 20 th and this is Michelle Tennant with the Wasabi Club and today I have with me, Michele P.W., "Your Ka-Ching! Marketing Strategist." And... (posted by Drew 1 year 182 days ago.)
In February of 2009 Michelle Tennant Nicholson of Wasabi Publicity, Inc., sat down to speak with Michele PW, Your $Ka-Ching!$ Marketing Strategist, to discuss tips on how to market yourself both online and offline. Here's the transcript: Interviewer: Hi, it's Friday, February 20 th and this is Michelle Tennant with the Wasabi Club and today I have with me, Michele P.W., "Your Ka-Ching! Marketing Strategist." And... (posted by Drew 1 year 182 days ago.)
Making the Most of Media Placements
Miss Manners may warn against bragging, but in the real world, a little bit of boasting can go a long way. This is especially true in terms of public relations and media appearances/placements. First, let's dispel a myth about PR: PR is NOT a substitute for advertising or marketing. While both lend a hand at increasing name recognition and exposure, advertising and marketing are designed to build sales, and PR is... (posted by Drew 1 year 184 days ago.)
Miss Manners may warn against bragging, but in the real world, a little bit of boasting can go a long way. This is especially true in terms of public relations and media appearances/placements. First, let's dispel a myth about PR: PR is NOT a substitute for advertising or marketing. While both lend a hand at increasing name recognition and exposure, advertising and marketing are designed to build sales, and PR is... (posted by Drew 1 year 184 days ago.)
Pitching Pitfalls and Editor Pet Peeves
In July of 2009 Michelle Tennant Nicholson of Wasabi Publicity, Inc., sat down to speak with Gracey Hitchcock, editor of DolceDolce.com, a magazine for women. In this call Michelle discussed pitching pitfalls and editor pet peeves with Gracey, who was one of the founding editors of Russian Vogue and the first English feature writer for Russian Elle . Here’s the transcript: Michelle Tennant: Hi Gracey.... (posted by Drew 1 year 184 days ago.)
In July of 2009 Michelle Tennant Nicholson of Wasabi Publicity, Inc., sat down to speak with Gracey Hitchcock, editor of DolceDolce.com, a magazine for women. In this call Michelle discussed pitching pitfalls and editor pet peeves with Gracey, who was one of the founding editors of Russian Vogue and the first English feature writer for Russian Elle . Here’s the transcript: Michelle Tennant: Hi Gracey.... (posted by Drew 1 year 184 days ago.)
PR Tool: A Lesson from Broadway
You know the song "Getting to Know You" from Rogers and Hammerstein's The King and I ? Of course you do! It's probably stuck in your head now just by the very thought of it. Anyway, that song really rings - or sings - true when it comes to PR. You have to let people get to know you, and videos are a great way to do just that. It's so important for potential customers to be able to put a face to a company, product or... (posted by Drew 1 year 225 days ago.)
You know the song "Getting to Know You" from Rogers and Hammerstein's The King and I ? Of course you do! It's probably stuck in your head now just by the very thought of it. Anyway, that song really rings - or sings - true when it comes to PR. You have to let people get to know you, and videos are a great way to do just that. It's so important for potential customers to be able to put a face to a company, product or... (posted by Drew 1 year 225 days ago.)
Keeping a Clear View
With the day-to-day activities, the occasional breakdowns and drama associated with any business endeavor, it can sometimes be hard to remember why you're doing what you're doing in the first place. But keeping a clear view and revisiting the why is so important to the success of a business. You can't get lost in the trivial. Returning to a place of excitement - more than occasionally - will help you realize that those day-to-day... (posted by Drew 1 year 225 days ago.)
With the day-to-day activities, the occasional breakdowns and drama associated with any business endeavor, it can sometimes be hard to remember why you're doing what you're doing in the first place. But keeping a clear view and revisiting the why is so important to the success of a business. You can't get lost in the trivial. Returning to a place of excitement - more than occasionally - will help you realize that those day-to-day... (posted by Drew 1 year 225 days ago.)
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